internet invention: umpteen pages also known as chapters 1 & 2

Oh Ulmer, how I've missed thee.

Chapters one and two are the first stepping stones to establishing a Mystory. I think the best way for me to approach this weeks reading is to go through some of Ulmer's assignments and show where my images are taking me. (or really where my images lie, because I'm not really sure where they are currently taking me except into a land of further confusion....but alas I am keeping an open mind because I know this will all make sense eventually)

My journey through Imageland begins on page 19. Ulmer is discussing the life and inpiration of Einstein, and as Ulmer begins to spin the tale of Einstein's fascination with the compass, I began to think of what images/things came to mind as something that fascinated me as a child.

Image 1: House
I was an only child growing up (don't judge me, please), and I had many toys to keep my attention so my parents could have sanity. But of all the toys I owned, there is only one that vividly stands out in my mind, and that is the Barbie doll house I received from Santa when I was five. Like Einstein, I was captivated by it. I cannot remember what I had for breakfast yesterday or the name of my first grade teacher (or many of my undergraduate professors for that matter) but I remember that morning like it was yesterday. My parents (aka Santa) stayed up the entire night before putting together this house (if you notice in the top right hand of the box it states 'some assembly required') completely furnished. Now in those days all the Barbie paraphernalia was covered in stickers, and my Mom painstakingly applied all the stickers to their appropriate places. The refrigerator was stocked and the closet was filled of new clothes and shoes. You can see that even now I can fill pages with discriptions of how amazing this house was to me.

The house represents imagination. I spent years of my life crawling around that pink wonder, rearranging the furniture, making up glamorous lives for the people that lived inside. My spark of imagination and creativity started there, and that provided the foundation for my career choice/wide site.

Image 2: Jane Quickly growing up, I move on to Career Discourse (21). The first point Ulmer states under the assignment is:

"The goal is inventio-the stage of gathering the materials with which to work. Think of this site as a documentation, a curated display of details related to a discovery, invention, and a figure responsible for it. There is no need to interpret or explain, but just to assemble a collection of details of whatever catches your attention. The figure or invention may be major or minor, so long as it is part of the career field that interests you." (22)

Jane was one of my undergraduate professors (one of the few that I will never be able to forget her name) and someone I would consider a mentor. She taught me design and a new way to see life in general. I owe most of my creative thought solely to her.

I know Ulmer states I don't have to give an explanation, but she is so important to me, I feel she at least needs an introduction. As far as other images that come to mind, they all trace their roots back to her, so to simplify matters (and bandwidth) I'll keep is sweet and simple.

Image 3: press
My last image seems to be an outlier on the bell-shaped curve that is Mystory. Ulmer restates the assignment and made me really think in a slightly new direction. He discusses that he is evaluating an important invention in his field, specifically writing. In my industry that invention is the printing press and Gutenberg's movable type. Without it, my industry would not exist.

It looks as though my images are leading to a creative end, all except that blasted press. Figures...the one thing that makes it all possible is the least creative. But it is the boat that carries the other Mystory stepping stones, and me trying not to judge too soon, I'm sure this will end up being a major player in the end.

On an end note, this semester is starting up to be a very personal one. It's as though my personal blog and professional education blog are melding into one. I'm excited, but on the other hand I feel that you're peeking into my soul and it's just a little uncomfortable. I know it's worth it, because with the pain comes amazing self discovery, right?

why are we blogging? (the end of 'blogging')

As Blogging came to an end this week (the book, not my career in blogging) I was almost a little sad....there may have been a tear as I know in the back of my mind it's all uphill from here. I feel much more educated now that I've read the book. Being completely transparent here, I didn't think I was going to learn a lot. How much is there to really learn about blogging? You just do it, right? yeah....I'm wrong, I got it...

I really like blogging for class. This sites allow me to post a variety of information like photos and videos that pertain to my train of thought. (which I'm sure helps you because my train of thought can be a scary messy place) In last week's reading, Rettberg discussed that "blogs are social" (p 21) but social implies that there is somebody actually interested in what I am writing. I have always felt that my blogs have been a one sided conversation and that the phrase "if a tree falls in a forest and nobody is there to hear..." always comes to mind. If I'm not writing something the people (and by people I mean the masses/general public) are even remotely interested in, then why am I doing it? I have had a similar concern about the blog I have been writing for class. Rettberg writes:

"...as publicists begin to engage directly with blogs and bloggers instead of reaching the public through the mainstream media they will have to 'accept some of the roles and responsibilities traditionally associated with good journalism. That means emphasizing qualities like fairness, balance, accuracy, and integrity in our own materials rather than slanted, hyperbolic advocacy that ultimately relies on the third part endorsement of a trusted media brand for its credibility' (Cook 2006, 52)" (p 130)

I know we are writing a more academic blog for class, but if we are trying to, in the long run, educated 'the masses' about electracy then who is our audience? As we are writing right now, it seems we are looking for that third party endorsement. Although we may not be looking for financial gain, are we looking for an academic endorsement to show our credibility? The top blogs, the ones that people read for enjoyment, are short, to the point, and not filled with a plethora of words that the majority of America would need a dictionary to define. I'm not saying we need to dumb down our posts, but honestly how many people would actually be interested in what we have to say outside the department?

Each time I log onto blogger.com, I see my blogs listed one right after each other and I feel a pang of regret. I am always logging on to add another little blip about RCID 813, and there sits the Print Nerd, all lonely and neglected. After reading this week I think I am going to leave the Nerd as it unfortunately lays for now, but I intend to join the masses of niche "journalists" "columnists" whatever you feel appropriately matches the job description and turn the Nerd site into a blog about nerdy printing stuff. Appropriate, right? I can find a way to turn everything into a conversation about de$ign, print, art, ect...and that would allow me to transition the site into something the masses would actually like to read. That also leaves the Chronicle of Peggy as a personal diary/electracy blog. The non-specific title also allows me to entertain a larger field of topics.

i'm sure you're very surprised by this.

Today's blog starts with a story. When reading through Blogging this week I was struck by all the warnings Rettberg gives toward the information we show online, and how it can come back to haunt us. She lists a little known example (although not a digital example, but a valid one none the less) on page 51. At the top of the page she is discussing the beginning of GUI (graphic user interface) and it becoming readily available to the masses by Apple's introduction of Lisa in 1982. I'm not sure how many of you know this, but my Dad was a big-wig at Apple back in these days (he's the guy in the middle of the picture below) and tells the story of how the name came to be.

Steve Jobs named the computer after his daughter...which would have been really touching if the computer had been successful, but in reality it was exuberant to produce and never took off. (when Dad talks about it, he always rolls his eyes) How would you like to have what is considered one of Apple's biggest mistakes named after you? Thanks Dad, way to show your love. I guess the moral to my story is be careful with your choices, they will revisit you eventually.

I have preliminarily decided to write my conference paper on social media's effect on print. (((here's the big surprise...insert sarcasm here))) Jan asked me at the end of last semester if I was still a Super Print Nerd, and I think it's so ingrained in me that it is really all I think about. In the infancy of my research, I found Rettberg's inclusion of Plato very interesting. He was quoted as saying the written word "will destroy memory. People won't bother to memorize facts speeches or stories if they can easily access them in writing." and also that "a written text is basically unresponsive. If you ask a person what he means by what he just said, he will answer you. If you try to ask a text a question, however, it will 'preserve a solemn silence' (Plato 1999) and cannot defend itself." (pg 33) Plato was convinced that writing was the end of the true memorization. In reality, memorization is still done, but the context is a little different. The majority of strict memorization is for things like scripts, poems, songs, and Bible verses. People echoed Plato when television became popular that it was going to oust the radio, and now people are saying similar things about print. I know I am slightly biased because I have been in school for print for so long, but I truly believe print is here to stay, but not as it has traditionally been. The days of traditional newspapers are over, and I have been receiving daily e-mail blasts pertaining to the latest carnage for over a year. But where some traditions are dieing, new forms of print are starting to erupt and take off. When Rettberg stated "Instead of mass communication from a few producers to large, mostly passive audiences, blogs support a dense network of small audiences and many producers." (pg 57) the relatively new markets of SIP (Special Interest Publication) and VDP (Variable Data Printing) came to mind in print. SIP's are publications, mostly magazines, that have a small run rate and audience. Think Knitting Monthly. Variable Data, on the other hand, is the newest toy of the industry where each piece coming off the production line is unique to its intended recipient.

"[P]rint still holds strong as the culturally most respected medium." (pg 43) People are still reading, but the mass availability of the internet has caused expectations to change, and the industry must follow suit. People can find all kinds of individual web pages that pertain to their specific interests. Now they are also looking for print that can achieve similar results. There are more and more new title of magazines hitting the market each year, but instead of having a few large heavy hitters like Vogue or Business Weekly, readers are wanting things like Ceramics Monthly or Sandlappers Magazine. I (unlike many within my industry) feel that this is a good breath of fresh air to the industry. It's time to spread the wings of press capabilities and imagination to see what can come next and maybe for once harness the great almighty power of the internet to an advantage.

Ok. So I went on a little bit of a soap box, but welcome to what's constantly swimming around in my mind. It's a scary place, right? :)
I guess you can easily tell why Blogging held much more of my attention this week than Ulmer, but I do want to tag on a quick note about my reading this week. (I don't want anyone feeling left out) It was nice getting to delve back into the mind of Ulmer. Having just gotten off the Electronic Monument wave from last semester, much of the reading this week was a review, but a much needed one at that. I have to say, however, that I was really intrigued by the sample testimonials included in the end of the section. Reading them made me very interested to what my own MYstory will become. Many of the stories started the same, and I feel are how my project will end up as well with the classic "this project didn't begin anything like it ended" tale. Specifically, I was drawn the Kara's story on page 13. As I read through it I thought I was reading my own story. She writes about her obsession with repeating pattern (the image above illustrates the point...the pieces are a small portion of my senior art show), one that I share. Most of my work (and I discussed this last semester during the photography project) centers around repeating patterns. I almost had an "Oh, crap!" moment because my idea has already been done, but then I realized that as soon as I say that I'll end up doing a project totally unrelated (say...about a war memorial or something), so I'm happy to report that I'm back to being open minded and ready for the adventure.